Girlfriend Collective was seeking fast conversion rate increases in addition to establishing a unique and empowering aesthetic. I worked with their stakeholders on key templates to create maximum brand and conversion-based impact.
Deliverables
- Creative Direction
- Strategy
- UX / UI
- Prototyping
Product Page
Product Page
Homepage
The problems we assessed with the site’s first homepage was a general lack of both products and branding material. The new homepage designed addressed both of these issues by creating more dedicated content blocks and featured product and collection tiles in order to more directly inform the user flow.
Homepage Design
Inline Cart
Inline Cart Design
Inline Cart Upsell Design